Your guide to understanding the basics of an MBA

Want to get an MBA? The Complete MBA For Dummies, 2^nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

Know and respond to your customers’ needs
Handle budgets and forecasts
Recruit and retain top people
Establish and run employee teams
Use Sarbanes-Oxley to your company’s advantage
Negotiate with the best of them
Build long-term relationships with clients
Avoid common managerial mistakes
Improve cash flow
Market your products and services
Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2^nd Edition, and watch your career take off!

�ber die Autorin bzw. den Autor

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

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