Complete Idiot's Guide to Marketing Basics
White, Sarah
ISBN 10: 1592571352 ISBN 13: 9781592571352
Verlag: Alpha, 2003
Gebraucht
Paperback
Verkäufer
WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 16. März 2007
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR006309961
Inhaltsangabe:
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
? Guerilla marketing
? Marketing to Boomers and Latinos
? Online marketing
? Targeted-but-affordable direct mail
? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
? Practical, do-it-yourself distribution strategies
? Analysis of business segments and trends, and much more.
Über die Autorinnen und Autoren:
Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
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Bibliografische Details
Titel: Complete Idiot's Guide to Marketing Basics
Verlag: Alpha
Erscheinungsdatum: 2003
Einband: Paperback
Zustand: Very Good
Auflage: 2. Auflage