Competitive Strategies in the Pharmaceutical Industry
Helms, Robert B.
ISBN 10: 0844738824 ISBN 13: 9780844738826
Verlag: AEI Press,US, 1995
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Beschreibung
Beschreibung:
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Inhaltsangabe:
The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products.
Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research.
This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.
Über die Autorin bzw. den Autor: Robert B. Helms served from 1981 to 1989 as assistant secretary and deputy assistant secretary for planning and evaluation in the Department of Health and Human Services.
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Bibliografische Details
Titel: Competitive Strategies in the Pharmaceutical...
Verlag: AEI Press,US
Erscheinungsdatum: 1995
Einband: Hardcover
Zustand: Good