This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170.

Bestandsnummer des Verk�ufers 9028584

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Bibliografische Details

Titel

Competitive Marketing: A Strategic Approach

Verlag

Routledge

Erscheinungsjahr

1995

Sprache

Englisch

ISBN-10

0415093171

ISBN-13

9780415093170

Einband

Softcover

Zustand

Poor

Gewicht

1350 Gramm

Verk�uferkataloge

Business

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Inhaltsangabe

This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.

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