Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy.

By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace.

With global, real-world examples and original frameworks, this is an ideal bookfor executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets.

�ber die Autorin bzw. den Autor

Amit Basu holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and workflow management. He has also been a consultant and advisor to a number of private and public sector organizations, both in the USA and Western Europe, and was the President of the INFORMS Information Systems Society from 2012-14. He received his Ph.D. from the University of Rochester, his M.B.A. from Southern Illinois University, and his B.Tech. in Electrical Engineering from IIT Delhi.

Steve Muylle is Partner and Full Professor at Vlerick Business School and Ghent University, Belgium. His research interests are in the areas of digital strategy, electronic commerce and business-to-business marketing. Through his research and teaching, he has worked with many companies across the world, from large multinationals to start-ups and scale-ups on various projects involving digital strategy, marketing, supply management, and innovation. He also serves as an Independent Director on Corporate Boards. He received his Ph.D. and a degree in business engineering from Solvay Management School, Belgium, and a doctoral fellowship award from the Intercollegiate Center for Management Science, Belgium. He was a visiting Ph.D. student at the Owen Graduate School of Management, Vanderbilt University.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Pbshop.co.uk Ltd
Unit 22 Horcott Industrial Estate, Horcott Road, Fairford, GL7 4BX, United Kingdom

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any...

Mehr Information

Widerrufsbelehrung

Versandbedingungen

Books are shipped from our US or UK warehouses. Delivery estimates allow for delivery from either location.

Versandkosten von USA nach Deutschland

Versandkosten von USA nach Deutschland
Bestellmenge	5 bis 13�Werktage	5 bis 13�Werktage
Erster Artikel	EUR 0.57	EUR 0.57

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.