Titel: The Competitive Advantage : Creating and Sustaining Superior Performance
Verlag: Free Press
Ver�ffentlichungsdatum: 1985
Sprache: Englisch
ISBN-10: 0029250900
ISBN-13: 9780029250907
Bindung: Hardcover
Zustand: Good

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"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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