Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verk�ufers GRP68597193

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Bibliografische Details

Titel: The Competitive Advantage : Creating and ...

Verlag: Free Press

Erscheinungsdatum: 1985

Einband: Hardcover

Zustand: Very Good

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Inhaltsangabe:

Book by Michael E Porter

Rese�a del editor:

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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