Titel: Competition Demystified: A Radically Simplified Approach to Business Strategy
Verlag: Portfolio Hardcover
Erscheinungsjahr: 2005
Sprache: Englisch
ISBN-10: 1591840570
ISBN-13: 9781591840572
Einband: Hardcover
Zustand: Brand New

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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

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Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing- room- only crowds. He and Judd Kahn are the authors of the business bestseller Value Investing.

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