Communication Research Measures: A Sourcebook

Rebecca B. Rubin; Philip Palmgreen; Howard E. Sypher

ISBN 10: 0898622913 ISBN 13: 9780898622911
Verlag: The Guilford Press, 1994
Gebraucht Hardcover

Verkäufer ThriftBooks-Dallas, Dallas, TX, USA Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

AbeBooks-Verkäufer seit 2. Juli 2009


Beschreibung

Beschreibung:

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0898622913I4N00

Diesen Artikel melden

Inhaltsangabe:

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

Über die Autorin bzw. den Autor:

Rebecca B. Rubin is Professor of Communication Studies and Director of the Communication Research Center at Kent State University. In addition to developing the Communication Competency Assessment Instrument and editing the volume, Improving Speaking and Listening Skills, she has published two textbooks and more than 40 articles in a number of professional journals. Professor Rubin is on the Editorial Boards of a number of professional journals and has served as a consultant to state and federal agencies in the area of competence assessment.

Philip Palmgreen, Ph.D., is a Professor in the Department of Communication at the University of Kentucky. Well known for his work in mass media use and consumption, with particular attention to media drug abuse prevention messages, he is co-principal investigator on a project funded by the National Institute on Drug Abuse examining the targeting of televised anti-drug public service announcements to at-risk groups. The author of over 60 research articles, papers, and book chapters, he has served as a reviewer for the most major communication journals.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Bibliografische Details

Titel: Communication Research Measures: A Sourcebook
Verlag: The Guilford Press
Erscheinungsdatum: 1994
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket

Beste Suchergebnisse beim ZVAB