A Communication Guide for Investor Relations in an Age of Activism

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorMarcia W. DiStaso, PhD, is an associate professor and chair of the public relations department in the College of Journalism and Communications at the University of Florida. Her research focuses on exploring and informi. Bestandsnummer des Verkäufers 447151425

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Über die Autorinnen und Autoren: Marcia W. DiStaso, PhD, is an associate professor and chair of the public relations department in the College of Journalism and Communications at the University of Florida. Her research focuses on exploring and informing the practice of social media, financial communication, and investor relations.

David Michaelson, PhD, is global director of research at Teneo Strategy. He has 37 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He has an extensive background in communication testing, message development, measurement of communications effectiveness, and investor relations.

John Gilfeather is president of John Gilfeather & Associates and is an expert in corporate reputation measurement, public affairs research, and B2B marketing.. John is a past chair of the Council of American Survey Research Organizations (CASRO). He is a founding member of the Institute for Public Relations' Commission on Measurement and Evaluation.