“This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.“ (Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany)
“An insightful guide full of important information for those of us in or wanting to enter the communication and reputation world. A must read.” (Nicola Green, Director of Communications & Reputation, Telef�nica O2 UK)
“This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.” (Donald K. Wright, Ph.D., Harold Burson Professor of Public Relations, College of Communication, Boston University, USA)

“Straight forward! An insightful read for every communicator who wants to better understand what ‚professional’ actually means.” (Nicole Gorfer, Head of Internal & External Communications, Roche Group, Basel, Switzerland)

“Powerful, practical and solid advice on communication management.” (Irina Arkhipova, Director Public Affairs & Communication, Coca-Cola HBC, Moscow, Russia)

“With an impressive amount of data collected over 10 years authored by internationally renowned scholars, this is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.“ (Xianhong Chen, Prof. Dr., President, Public Relations Society of China / Huazong University of Science and Technology, China)

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