ISBN 10: 1433119501 / ISBN 13: 9781433119507
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Rezension: "Finally! A must-read for public relations practitioners, senior executives who manage or contract PR professionals, and scholars who now understand that diversity is no longer a black and white issue, but that it must embrace the total patchwork of our nation and the world. To engage the LGBT community's voice as an afterthought puts us all at a disadvantage. This book provides the undisputed evidence that confirmation bias is alive and well in our society and profession. It is up to each of us to help make the cultural shift to better understanding and inclusion." (Cheryl Procter-Rogers, public relations consultant and past president and CEO of the Public Relations Society of America)

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Natalie T. J. Tindall
Verlag: Peter Lang Mai 2013 (2013)
ISBN 10: 1433119501 ISBN 13: 9781433119507
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Buchbeschreibung Peter Lang Mai 2013, 2013. Buch. Buchzustand: Neu. 228x153x22 mm. Neuware - Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. 280 pp. Englisch. Artikel-Nr. 9781433119507

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