Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance

Businesses face increasing pressure to demonstrate genuine environmental responsibility as sustainability becomes a central concern. The rise of greenwashing, the practice of making misleading environmental claims, undermines consumer trust and challenges the credibility of corporate sustainability efforts. Combating greenwashing requires a combination of ethical marketing intelligence and strong environmental governance to ensure sustainability communications are transparent, accurate, and verifiable. Ethical marketing intelligence enables organizations to make responsible decisions based on reliable data, while effective environmental governance establishes accountability and compliance with sustainability standards. Together, these approaches may help organizations build trust, improve corporate reputation, and contribute to meaningful environmental and social outcomes. Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance explores the integration of sustainability and ethical environmental marketing practices for effective solutions to greenwashing. It examines greenwashing's negative impact on the trust of consumers and the environment with practical suggestions that can be adopted by companies and marketers to implement transparent, genuine, and verifiable green marketing principles. This book covers topics such as digital marketing, social media, and sustainable development, and is a useful resource for business owners, marketers, policymakers, academicians, researchers, and environmental scientists.

Fazla Rabby is an accomplished academic and professional with a diverse background in emerging technology, education, management, and AI. Holding a Ph.D. from the University of Southern Queensland, their education includes degrees and diplomas in management, leadership, and information systems from Central Queensland University and the University of Madras. As a Teaching Academic at Macquarie University and Lecturer at Canterbury Institute of Management, Dr. Rabby designs and delivers educational activities, assesses student progress, and contributes to curriculum development. Their role as Academic Director at Stanford Institute of Management and Technology highlights their leadership in stakeholder relationships, business strategies, and HR management. Previously, Dr. Rabby excelled in sales and marketing roles, including Director of Australian Sales and Marketing and Managing Director of Sales Solutions Australia. A prolific researcher and presenter, they focus on blockchain, digital marketing, AI, mental health and well-being and consumer behavior, with upcoming projects on industry innovation and AI in education.

Ruchika Sharma is an academician and researcher in the area of Marketing and Human Resource, holding a Ph.D. from Birla Institute of Technology, Mesra, Ranchi. She holds a gold medal in MBA and has received a special category award for being an ‘Exemplary Performer’. In 2023, she completed a course on ‘Digital Marketing and Analytics’ from the Indian School of Business. With more than 13 years of experience in teaching and research, her interests span consumer behavior, digital marketing, sustainability, services marketing, employer branding and tourism marketing.

Shweta Saini is an accomplished academician with a strong commitment to teaching and research excellence. She is currently working as an Assistant Professor and Research Coordinator of the Department at Shree Guru Gobind Singh University, Gurugram, where she actively contributes to strengthening the department’s research culture and academic initiatives. Dr Saini has an impressive research portfolio, with several papers published in renowned national and international journals indexed in Scopus (Q1, Q2, Q3), Web of Science, UGC-CARE, and ABDC (B and C categories). She has also authored more than five book chapters in edited volumes published by IGI Global, reflecting her active engagement in scholarly writing and knowledge dissemination. Dr Saini has participated in numerous national and international conferences hosted by prestigious institutions, including IIM Shillong, IIM Ranchi, the University of Delhi, and the Central University of Haryana, where she has contributed to academic discussions and research presentations. In addition to her current role, Dr Saini has served as a Guest Lecturer with the Non-Collegiate Women’s Education Board (NCWEB), University of Delhi, teaching at colleges including Sri Aurobindo College and Aryabhatta College. She has also worked as an Assistant Professor at St. Andrews Institute of Technology and Management, Delhi-NCR. With a strong foundation in academics and research, Dr Shweta Saini aspires to further establish herself as a successful researcher and professor, leveraging her knowledge, experience, and passion for academic excellence

Arti Gupta is an Assistant Professor in the Department of Management Studies at J.C. Bose University of Science and Technology, YMCA, Faridabad. She has around 11 years of academic and research experience. Prior to her current role, she taught at NIT Delhi and served as a Research Associate at IIM Lucknow. Dr. Gupta earned her Ph.D. from IIIT Allahabad and holds the distinction of being UGC NET and JRF qualified. She has been actively engaged in teaching undergraduate, postgraduate since 2009. Her areas of expertise include Human Resource Management and Organizational Behavior, with a particular focus on HR Analytics. Organizational Justice, Job Satisfaction, Employee Retention, Strategic HRM, and Leadership. She has published research in reputed ABDC and SSCI-indexed journals and presented her work at various national and international conferences. In addition to her academic pursuits, She also provides HR consultancy to corporates and startups.

Mosab Tabash , PhD in Management Studies (Finance), approved by Ministry of Higher Education and Scientific Research, UAE. • More than 15 years of academic experience for undergraduate and graduate students. • Active researcher, published more than 300 articles in highly recognized journals, at least, more than 250 articles are accepted/published in highly ranked journals indexed by Scopus and ABDC. • Active presenter in seminars, workshops and international conferences around the world. Participated in more than 15 International conferences around the globe. • More than 15 years of experience in administrative work in different tasks since 2005. • Reviewer and Article Editor to many recognized journals recognized publishers. • Served as College and Departmental council member. • Served as Curriculum Committee member. • Have strong collaborations and networking with other researchers at the global level. • Got many citations to my articles from the most recognized journals. • Have the ability to work under pressure since I was doing a lot of research and engagement activities besides giving 4 different courses for undergraduate and graduate students. • Can arrange several workshops and community contributions in many fields like (Business Plans, Feasibility Studies, Annual Environmental Day Activities). • Giving many international seminars on research and publication