Collaborative Customer Relationship Management : Taking CRM to the Next Level

ISBN 10: 3540002278 ISBN 13: 9783540002277

Verlag: Springer Berlin / Heidelberg, 2003

Sprache: Englisch

Gebraucht Zustand: Very Good Hardcover

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Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verk�ufers 14429830-75

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Bibliografische Details

Titel: Collaborative Customer Relationship ...

Verlag: Springer Berlin / Heidelberg

Erscheinungsdatum: 2003

Einband: Hardcover

Zustand: Very Good

Auflage: 2004th Edition.

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From the reviews:

"This is a book that offers much educational benefit to practitioners and academics alike. ... Collaborative Customer Relationship Management consists of six parts and 13 chapters, each contributed by experts ... . is full of detailed information on customer relationship management and on category management. It is excellent for retail training, including some of the schools with programs in retail management. ... is an excellent book for use in large consumer products firms as it has something for everyone engaged in commerce." (Janis Dietz, Journal of Consumer Marketing Vol. 22(2), 2005)

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