The psychology of human memory and cognition is fascinating, dealing with questions and ideas that are inherently interesting, such as how we think, reason, remember, and use language. Using a first person narrative, posing direct questions to the reader, and balancing classic research with cutting edge topics, the author draws in the reader and conveys the excitement of the field.

Reflecting the increasing use of new technologies to study memory and cognition, Ashcraft and the new co-author, Gabriel Radvansky, continue to integrate sections on neurosciences within individual chapter topics.

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Pearson s MySearchLab is the easiest way for students to master a writing or research project. In a recent student survey, the overwhelming majority of students are assigned writing and research projects, for which they would use research and citation tools if they were available to them. MySearchLab is a website available at no additional charge in a package with a Pearson textbook and is also available as a standalone product.

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