ISBN 10: 1501257595 / ISBN 13: 9781501257599
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Inhaltsangabe: Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The audiobook

· Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;· Shows how the Crossroads Model can help anticipate and navigate this market shift; · Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.

With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

From the Back Cover:

A Model for Understanding the Future of Business

"Code Halos are to Systems of Engagement as databases are to Systems of Record. They are the fundamental underpinning upon which all else rests. To engage digitally one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history. All this is contained in their Code Halo. Learning how halos work, and how you can make them work for you, is the business of this book, and it is the future of your business as well."
—Geoffrey Moore, author, Crossing the Chasm, Dealing with Darwin, and Escape Velocity

"Code Halos lays bare how companies create superior value and competitive advantage by orchestrating the interplay of the huge and ever-increasing amounts of data surrounding individuals and our environment. This is clear and proven advice on maximizing opportunities in our data-drenched world."
—Don Tapscott, author of fourteen books, including Macrowikinomics: New Solutions for a Connected Planet (with Anthony D. Williams)

"The authors make a convincing argument that the lifespan of your business is limited if you don't embrace data and analytics. Code Halos will be sported by virtually every successful company in the near future."
—Thomas H. Davenport, President's Distinguished Professor, Babson College; Digital Fellow, MIT Center for Digital Business; coauthor of Competing on Analytics

"Frank, Roehrig, and Pring have closely examined how today's most powerful companies have leveraged the data available to them to disrupt their markets, and they've identified the common elements to these success stories. By mapping the path traveled by industry leaders who have refocused their business models on data analytics, and with an eye toward risks as well as benefits, Code Halos shows companies how to thrive with innovations fueled by information technology."
—Jonathan Zittrain, author of the Future of the Internet — And How to Stop It

"CIOs have come to a decision crossroads, as recent CIO magazine research shows. Do they want the value of information technology to be primarily viewed as a 'cost center' or a 'business game changer'? Code Halos is a must-read, twenty-first century, peer-based business survival manifesto for chief information officers who opt to be business game changers."
—Gary J. Beach, Publisher Emeritus, CIO magazine

"Organizations in all sectors of the economy have undergone a profound digital transformation which has resulted in data-intensive ecosystems. Managing these ecosystems—and deriving value from them—requires new ways of thinking. Code Halos brings together the technological and business concepts required to gain advantage in a fast, moving world."
—Ramayya Krishnan, Dean, Heinz College School of Information Systems and Management and School of Public Policy and Management, Carnegie Mellon University

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