Coaching Rules: A How-to Manual for a Successful Career in Strength and Fitness

Unlike your predecessors, it’s now possible to retire from a long and successful career as a strength and conditioning coach, personal trainer or group fitness instructor. These professions have earned the respect of other fields and are now collectively considered a legitimate career path. Being a trainer or coach is no longer viewed as just a hobby.

With all of the available training information, you’d think there’d be more about the how-tos of coaching. There are countless books on theory, access to thousands of research papers and you can attend a continuing education event every weekend, but who’s teaching you how to be a coach?

Coaching Rules covers the six biggest obstacles you’ll face when pursuing success in the strength and fitness profession: complacency, egotism, poor communication, lack of connection, overcomplication and client attrition.

To a young coach, this book will be a sturdy platform to begin your new career. The seasoned coach will find subtle reminders, fresh perspectives and reassurance that you’re not alone.