The Clustered World: How We Live, What We Buy, and What It All Means About Who We Are. Dieser Artikel ist nicht verfügbar.The Clustered World: How We Live, What We Buy, and What It All Means About Who We Are

Michael Weiss expands on the geodemographics of The Clustering of America with this fascinating look at the sixty-two new lifestyle clusters that define Americans and their parallels in other countries. Today, the concept of clustering has spread throughout the world, revealing a global village made up of Long Distance Commuters in Japan and Chattering Classes in England who have more in common with Americans of the same cluster than they do with fellow countrymen. In The Clustered World, Weiss unveils how businesses and bureaucrats utilize clustering systems to influence our opinions and choices about bowling alleys in Florida, vending machines in Japan, and so forth.

"Michael J. Weiss is an award-winning journalist, author, and marketing consultant. A contributing editor to the Washingtonian and Ladies' Home Journal, he has also written for the Atlantic Monthly, the Newport Times, Redbook, and People. His first book, The Clustering of America, was named one of the best business books of 1988. He lives with his wife and two children in Washington, D.C."