China`s Next Strategic Advantage â From Imitation to Innovation
Yip, George S.
ISBN 10: 0262034581 ISBN 13: 9780262034586
Verlag: MIT Press, 2016
Gebraucht
Hardcover
Verkäufer
WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 14. November 2005
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers wbs1761997182
Inhaltsangabe:
The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors.
Über die Autorinnen und Autoren:
George S. Yip is Professor of Marketing and Strategy at Imperial College Business School in London. He was previously Professor of Strategy and Codirector of the Centre on China Innovation at China Europe International Business School in Shanghai.
Bruce McKern is former director of Stanford University's Sloan Master's Program, Visiting Professor at CEIBS, and Visiting Research Fellow at Oxford University and INSEAD.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: China`s Next Strategic Advantage â From ...
Verlag: MIT Press
Erscheinungsdatum: 2016
Einband: Hardcover
Zustand: Good