Charity Marketing: Delivering Income, Services and Campaigns. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: CGI Publishing Limited, 2011
- Softcover
- Gebraucht
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes KönigreichWeBuyBooks
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 14. November 2005
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut
EUR 4,00
Artikelbeschreibung des Verkäufers
Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Bestandsnummer des Verkäufers wbs4264184030
- Titel
- Charity Marketing: Delivering Income, Services and Campaigns
- Autor
- Ian Bruce
- Verlag
- CGI Publishing Limited
- Erscheinungsjahr
- 2011
- Zustand
- Very Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 1860724590
- ISBN-13
- 9781860724596
- Artikelgewicht
- 450 Gramm
This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
Über die Autorin bzw. den Autor
Professor Ian Bruce CBE, is founder and President of the Centre for Charity Effectiveness at City University's Cass Business School and Vice President RNIB. He has spent his career in charities adapting commercial marketing to fit the non-profit world and was the first charity Chief Executive to be made a Companion of the Chartered Institute of Management, and to be given the Outstanding Achievement Awards of both the National and UK Charity Awards.
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.