The Character of a Corporation: How Your Company?s Culture Can Make or Break Your Business

Gareth Jones,Rob Goffee

Verlag: Viva Books/Profile Books, 2008
ISBN 10: 1861976216 / ISBN 13: 9781861976215
Neu / Softcover / Anzahl: > 20
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Coca-Cola, Disney, Nike and Hewlett Packard all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make or break a business, corporate culture remains the most underutilized resource in business today. Internationally renowned academics and consultants Rob Goffee and Gareth Jones draw on fifteen years of research with high-profile companies such as Unilever, Polygram, Heineken and Johnson & Johnson. They successfully define the notoriously amorphous concept of culture and distil it into a diagnostic test that managers can use to assess which of four basic cultural forms prevail within their department, team or organisation. The Character of a Corporation reveals: ? How the ways in which members of an organisation relate to one another affects the company?s overall performance ? as well as the individual?s quality of life. ? Why most organisations are characterized by several cultures at once ? and how to find the kind of culture that suits you best. ? What to do if you want of need to change your organisation from one culture to another. ? How to position your culture for greater competitive advantage. Offering substantive analysis, vivid examples and pragmatic solutions, The Character of a Corporation explores how a company?s ?character? can make the difference between short-term burnout and sustainable long-term edge. Printed Pages: 256. Buchnummer des Verkäufers 8422

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Inhaltsangabe: Offering substantive analysis, vivid examples, and pragmatic solutions, this book presents a powerful and practical methodology for assessing and transforming one's corporate culture--that elusive element of the business mix that can make or break the long-term success of a business. Radio feature.

Review: Corporate culture is more than just a way to set the tone at work--it also affects the bottom line. That's why it's critical to understand your company's culture. Authors Rob Goffee and Gareth Jones argue that managers need to know if their business's culture helps or hurts, and how to change it, if necessary. Goffee and Jones know their stuff. As founders of the London-based consulting firm Creative Management Associates, they've helped launch programs to overhaul corporate cultures at such companies as Johnson & Johnson, Coopers and Lybrand, and Hilton Hotels. They've identified four basic cultures, each of which can be good or bad: the networked culture, the mercenary culture, the fragmented culture, and the communal culture. For example, do employees gossip and form cliques? That's the networked culture at its worst, and it's probably creating an atmosphere of distrust and cynicism that can damage the company's future. But networking can also mean open and effective communication--and constructive friendships--that can lead to the sharing of good ideas, all to the company's benefit.

The book includes handy diagnostic tools, so you can describe your own corporate culture. It also suggests ways to bring about change and offers tips on surviving in whatever culture you find yourself. The Character of a Corporation is instructive reading for managers who want to improve performance and for anyone looking to survive and thrive in the workplace. --Dan Ring

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Bibliografische Details

Titel: The Character of a Corporation: How Your ...
Verlag: Viva Books/Profile Books
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: New
Auflage: First edition.

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