The Challenge of Innovation

Organizations must do more than merely respond to changes and therefore be innovative rather then reactionary. This book emphasizes the need for innovation and points out a path to the successful management of change. Organizations must do more than merely respond to changes and therefore be innovative rather then reactionary. This book emphasizes the need for innovation and points out a path to the successful management of change. Change must occur by the introduction of new productive services and by improving existing ones. The author suggests that his work is applicable to all organizations, such as schools and universities, as well as to commercial and industrial enterprises.