Cases in Electronic Commerce
Huff, Sidney Laurence
ISBN 10: 0072457317 ISBN 13: 9780072457315
Verlag: McGraw-Hill Higher Education, 2001
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 45901372-20
Inhaltsangabe:
Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
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Bibliografische Details
Titel: Cases in Electronic Commerce
Verlag: McGraw-Hill Higher Education
Erscheinungsdatum: 2001
Einband: Softcover
Zustand: Good
Auflage: 2nd Edition.