The Candidate: What it Takes to Win - and Hold - the White House

Samuel L Popkin

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Sprache: Englisch

Verlag: Oxford University Press Inc, 2013

0199325219 / 9780199325214

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Artikelbeschreibung des Verkäufers

There are two winners in every presidential election campaign: The inevitable winner when it begins - such as Rudy Giuliani or Hillary Clinton in 2008 - and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin - drawing on a lifetime of presidential campaign experience and extensive research - analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners - and losers - of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns - George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008 - and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns - the small details and the big picture, the surprising mistakes and the predictable miscues - in a riveting account of what goes on inside a campaign and what makes one succeed while another fails.With the 2012 election looming right on the horizon, The Candidate is an essential read for everyone who is watching as President Barack Obama and Mitt Romney square off against each other. As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate.…

Bestandsnummer des Verkäufers 00079238365

Titel
The Candidate: What it Takes to Win - and Hold - the White House
Autor
Samuel L Popkin
Verlag
Oxford University Press Inc
Erscheinungsjahr
2013
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0199325219
ISBN-13
9780199325214

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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