Inhaltsangabe
Emphasis on corporate finance activities and how decisions and strategies relate to other functions of the firm, including sales, advertising, marketing, production, etc. Throughout the text, the story of financial analysis and reasoning are applied to problems faced by executives in marketing, operations, and personnel from both a domestic and international perspective. The text's focal theme is on value creation and the role of corporate finance in facilitating this process. For first-year courses in Corporate Finance at the MBA & Executive MBA level or for any undergraduate program that focuses on value creation. *Brief text - 15 chapters with 8 additional on the web - The subject matter of this book is focused on those subjects in corporate finance that are critical to an understanding of finance. *Additional Topics - Have been prepared for this text and may be copied from the text's homepage found at: www.prenhall.com/financecenter *Emphasis on value creation integrated throughout the text - Focuses on how the financial manager can add value to the firm and looks at activities that financial manager's do that inter-relate to other functions within the company to create value. *Practical approach - Shows students why theories make sense, and how to use them to solve problems by citing examples from real corporations like Southwest airlines, Time Warner, Walt Disney, etc. *The book relates the subject matter to material students are already familiar with or have learned in previous chapters, making it less intimidating and more interesting. Basic intuition is emphasized throughout. *Numerous applications of finance principles -Illustrated through real-world examples, and vignettes are intricately woven into the text and not as separate boxed features. *Unique chapter on strategy and financial management - Deals with the issue of executive compensation from a financial standpoint. *Integrated coverage of international topics. *Numerous chapter-end questions and problems. *More problems at the end of chapters than mostly any other Corporate Finance text. *Comprehensive financial statement analysis - Provides a unique discussion of the qualitative aspects of corporate control.
Reseña del editor
Emphasis on corporate finance activities and how decisions and strategies relate to other functions of the firm, including sales, advertising, marketing, production, etc. Throughout the text, the story of financial analysis and reasoning are applied to problems faced by executives in marketing, operations, and personnel from both a domestic and international perspective. The text's focal theme is on value creation and the role of corporate finance in facilitating this process. For first-year courses in Corporate Finance at the MBA & Executive MBA level or for any undergraduate program that focuses on value creation. *Brief text - 15 chapters with 8 additional on the web - The subject matter of this book is focused on those subjects in corporate finance that are critical to an understanding of finance. *Additional Topics - Have been prepared for this text and may be copied from the text's homepage found at: www.prenhall.com/financecenter *Emphasis on value creation integrated throughout the text - Focuses on how the financial manager can add value to the firm and looks at activities that financial manager's do that inter-relate to other functions within the company to create value. *Practical approach - Shows students why theories make sense, and how to use them to solve problems by citing examples from real corporations like Southwest airlines, Time Warner, Walt Disney, etc. *The book relates the subject matter to material students are already familiar with or have learned in previous chapters, making it less intimidating and more interesting. Basic intuition is emphasized throughout. *Numerous applications of finance principles -Illustrated through real-world examples, and vignettes are intricately woven into the text and not as separate boxed features. *Unique chapter on strategy and financial management - Deals with the issue of executive compensation from a financial standpoint. *Integrated coverage of international topics. *Numerous chapter-end questions and problems. *More problems at the end of chapters than mostly any other Corporate Finance text. *Comprehensive financial statement analysis - Provides a unique discussion of the qualitative aspects of corporate control.
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