Inhaltsangabe
All is fair in love and war – and in the cutthroat marketplace. Your competitors will do anything, including resorting to illegal espionage, to defeat you in today’s ever more competitive business world. There is no place for second best on this battlefield. The book shows how to apply the teachings of intelligence masters like Sun Tzu and the proven methods of the CIA to collect and analyze competitive business intelligence to beat your competitors and prevent them from stealing your trade secrets and business plans. The author describes business intelligence as being like a flashlight in a dark room: It illuminates obstacles, but it cannot eliminate them. It shows how decision making must follow careful research and analysis, and describes the process of identifying requirements, the collection of information, and the analytical process that follows. Various aspects of business intelligence (and counter-intelligence) are explored, including background investigations, corporate due diligence, competitor intelligence, risk analysis, business and market analysis, security surveys and open source intelligence. It is divided into four major parts: Philosophy and Methodology; Collection and Analysis; Protection of Proprietary Information; and Unique Dangers Abroad. But this book is not just a primer on business intelligence. The illustrative stories and anecdotes take the reader deep inside the shady clandestine world of the CIA, where breaking the rules to achieve goals is commonplace and thinking outside of the box is mandatory. The appeal for this book is actually quite broad. It includes executives and aspiring managers of both large and small companies, competitive intelligence professionals, colleges and universities that teach business and competitive intelligence courses, as well as people who are simply interested in taking a peek inside the mysterious CIA and the arcane field of intelligence. The book has been translated and published in China, South Korea and Japan, and is used as a textbook by a number of American universities as well as the US Army Command and General Staff College at Fort Leavenworth, Kansas. The author draws heavily on his experience as a high-ranking clandestine operations officer in the CIA, an instructor of fledgling case officers at the CIA’s legendary covert training facility known as “The Farm,” and as a pioneer in the field of business intelligence, to show how the unique methodology used by the CIA to collect, analyze and authenticate information can be adapted for the competitive private sector.
Über die Autorin bzw. den Autor
F.W. Rustmann, Jr. is a twenty-four year veteran of the CIA’s Clandestine Service. He retired as a member of the elite Senior Intelligence Service (SIS), with the equivalent rank of major general. One of his assignments was as an instructor at the CIA’s legendary covert training facility, “the Farm.” After retiring from the CIA, he founded CTC International Group, Inc., a pioneer in the field of business intelligence and a recognized leader in the industry. His numerous articles on intelligence and counterintelligence have appeared in the Baltimore Sun, Miami Herald, Palm Beach Post, Newsmax and elsewhere. He has been frequently quoted and interviewed in many national and international publications including Time Magazine, USA Today, New York Times, New York Daily News, Far East Economic Review, CNN, FNN, Reuters, Newsmax and the Associated Press, among others. He is the author of the best selling non-fiction book CIA, Inc.: Espionage and the Craft of Business Intelligence. He lives and works in West Palm Beach, Florida.
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