Buying In: The Secret Dialogue Between What We Buy and Who We Are
Walker, Rob
ISBN 10: 1400063914 ISBN 13: 9781400063918
Verlag: Random House, 2008
Gebraucht
Hardcover
Verkäufer
World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 20. Dezember 2007
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00089550062
Inhaltsangabe:
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability to blur the lines among advertising, entertainment, and public space. 50,000 first printing.
Über die Autorin bzw. den Autor: Rob Walker writes the weekly column “Consumed,” a blend of business journalism and cultural anthropology, for The New York Times Magazine. Previously, he created and wrote the popular “Ad Report Card” column for Slate, and he has contributed to a wide range of publications, from Fast Company and Fortune to The New Republic and AdBusters. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, Murketing.com. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Buying In: The Secret Dialogue Between What ...
Verlag: Random House
Erscheinungsdatum: 2008
Einband: Hardcover
Zustand: Very Good