The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer
Pajunen, Joan A.; O'Dell, Susan M.
ISBN 10: 0471645184 ISBN 13: 9780471645184
Verlag: John Wiley & Sons Inc (edition Revised), 2000
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Paperback
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Beschreibung
Beschreibung:
It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 0471645184-11-1
Inhaltsangabe:
Today's customer is a butterfly - sceptical and ready to flutter off to the competition at the drop of a hat. Businesses spend fortunes each year on loyalty schemes, yet many still fail to inspire true loyalty. This book redefines the meaning of customer loyalty and provides a master plan for success. Business managers will learn how to write their own contracts with customers, determine the promises each contract implies, and focus on delivering service. By running a business with integrity, they will develop new trust with their customers and profit by doing so
Über die Autorin bzw. den Autor: Susan M. O′Dell is an internationall known consultant and speaker on retail and service industry trends, specializing in marketing, consumer behaviour and organizational design. She is a former principal in Service Dimensions, a consulting company specializing in the retail and service sectors.
Joan A. Pajunen is a recognized service expert and popular speaker. A former principal in Service Dimensions, she has formed a new company TrendSeek–TrendSpeakIntl., which tracks consumer behaviour across North America and interprets customer wants and emerging consumer trends.
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Bibliografische Details
Titel: The Butterfly Customer: Capturing the ...
Verlag: John Wiley & Sons Inc (edition Revised)
Erscheinungsdatum: 2000
Einband: Paperback
Zustand: Good
Auflage: Revised.
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The Butterfly Customer: Capturing the Loyalty of Today'S Elusive Customer: Capturing the Loyalty of Today's Elusive Consumer
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471645184. Artikel-Nr. 8249686
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EUR 13,48
EUR 15,62 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780471645184. Artikel-Nr. 8249684
Gebraucht kaufen
EUR 13,48
EUR 15,62 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar