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Bestandsnummer des Verk�ufers 6545-9781403992475

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Bibliografische Details

Titel: Business Research: A Practical Guide for Undergraduate and Postgraduate Students
Verlag: Palgrave Macmillan 09/02/2009
Erscheinungsjahr: 2009
Sprache: Englisch
ISBN-10: 1403992479
ISBN-13: 9781403992475
Einband: Softcover
Auflage: 3. Auflage
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

�ber die Autorin bzw. den Autor

JILL COLLIS is Director, Accounting and Auditing Research Centre, Brunel University, UK ROGER HUSSEY is Dean of the Guangzhou International Business School, China

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