Business Research Methods (Mcgraw-hill/Irwin)
Cooper, Donald
ISBN 10: 0073373702 ISBN 13: 9780073373706
Verlag: McGraw-Hill/Irwin, 2010
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Hardcover
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Beschreibung
Beschreibung:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00105084977
Inhaltsangabe:
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
Über die Autorinnen und Autoren:
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
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Bibliografische Details
Titel: Business Research Methods (Mcgraw-hill/Irwin)
Verlag: McGraw-Hill/Irwin
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: Very Good