Inhaltsangabe
This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically.The major organizational issues in strategy development are covered through an analytical study of: nine different perspectives on organization to capture the rich history of the discipline and enlighten the nature of strategy; the concept of strategic intent to guide action; 9-M model to analyze strategies in functional areas of manpower, materials, methods, money, manufacturing, machine, marketing, motivating, and manipulating; competitive gaming model to strategize different types of market structures; internetworking model to develop high-performance Internet ventures; strategic business model to unfold hidden value into new directions.It also covers: value model to explain strategic elements of innovation and technology management; ethical and international issues in the context of corporate governance; strategic leadership model relevant to the emerging market ground realities; and, strategic control model (both balanced and extended scorecard) to explore the influence of environmental and cultural contexts on effective performance. The text is well supported by more than one thousand sources of international research, India-focused case studies and experiential assignments. This comprehensive text on theory and practice of strategic management is a must read for management students as well as business practitioners and consultants.
Über die Autorin bzw. den Autor
VIPIN GUPTA (Ph.D. and Post-Doc from the Wharton School) is Roslyn Solomon Jaffe Chair Professor of Strategy at Simmons School of Management, Boston, the only business school in the US designed specifically for women. He is known internationally for his bold and innovative research as a Principal of the award-winning GLOBE program on culture and leadership, and of the 11-volume culturally sensitive models of family businesses worldwide. He has offered strategy programs to senior executives, entrepreneurs, administrators, and defense personnel in several nations, including India and the US. KAMALA GOLLAKOTA (Ph.D.) is Associate Professor at the University of Redlands, California. She is known for her patient and structured approach to teaching and training. Earlier, she worked with Crompton Greaves Limited to experience the realities of the very corporate world that she now helps the aspiring managers discover. R. SRINIVASAN (Ph.D.) is Associate Professor of Corporate Strategy and Policy at the Indian Institute of Management Bangalore. He is known for his leadership in the strategy discipline and practice. He has conducted numerous executive development programs on topics related to strategic management, strategic planning, vision orientation, leadership and team-building, and managerial effectiveness in India.
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