Titel: The Business of Multimedia
Verlag: Allworth Press
Über diesen Titel
This helpful book uses examples and anecdotes from pioneers in the field, as well as interviews with leading professionals, to provide a complete overview of the emerging multimedia industry, including costs, distribution, channels, financing, content acquistion, and more.Review:
Developers of CDROM multimedia receive a business-oriented guide to learning about distribution methods, costs, financing and conducting a multimedia business. Examples and anecdotes from those in business in the field cover everything about research and development of multimedia systems and products, making for an important coverage. -- Midwest Book Review
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