Business Marketing Management: A Strategic View of Industrial and Organizational Markets. Dieser Artikel ist nicht verfügbar.Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.