Business Marketing Management: B2B
Hutt, Michael D., Speh, Thomas W.
ISBN 10: 0324316852 ISBN 13: 9780324316858
Verlag: Cengage Learning, 2006
Gebraucht
Hardcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 427040-6
Inhaltsangabe:
BUSINESS MARKETING MANAGEMENT 9e is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.
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Bibliografische Details
Titel: Business Marketing Management: B2B
Verlag: Cengage Learning
Erscheinungsdatum: 2006
Einband: Hardcover
Zustand: Good
Auflage: 9th Edition.