The Business Marketing Course: Managing in Complex Networks This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied.

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Bibliografische Details

Titel: The Business Marketing Course: Managing in Complex Networks
Verlag: John Wiley & Sons
Erscheinungsjahr: 2002
Sprache: Englisch
ISBN-10: 0471877220
ISBN-13: 9780471877226
Einband: Paperback
Zustand: Fair

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"The Business Marketing Course" has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

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