This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780132089968.

Bestandsnummer des Verk�ufers 3940818

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Bibliografische Details

Titel

Business Market Management: Understanding, Creating, and Delivering Value

Verlag

Pearson

Erscheinungsjahr

2009

Sprache

Englisch

ISBN-10

0132089963

ISBN-13

9780132089968

Einband

Softcover

Auflage

3. Auflage

Zustand

Poor

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

Rese�a del editor

Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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