ISBN 10: 0128091983 / ISBN 13: 9780128091982
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Business Intelligence Strategy in the Big Data Analytics: A General Management Perspective explains how to deliver competitive advantages and substantial economic benefits by overcoming commonly-encountered barriers to success. It includes lessons learned from leading companies that provide practical ideas for how to use the many different forms of BI to meet key business objectives. Further, it clarifies how BI initiatives are really business initiatives that require business units to change how they use information and analysis to drive and improve business results, particularly profits.

Business intelligence (BI) and business analytics are like a Swiss army knife?they can be used in many different ways to achieve many different business purposes. In working with leading companies in a wide range of industries to help them formulate and execute BI strategies and program plans, the author has seen firsthand that these successful companies struggle in two key areas: BI Strategy, which is understanding how they can leverage BI in core business functions such as marketing, sales, customer service, operations, distribution, supplier management, cost improvement, and financial management; and BI Program Execution, which is effectively aligning and executing the diverse workstreams that are critical for achieving a return on investment (ROI), including change management, business process and BI integration, and BI and data warehousing development.



  • Provides ideas for improving the business performance of one?s company or business functions
  • Emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies
  • Includes exercises and case studies with road-tested advice about formulating BI strategies and program plans

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Most executives are familiar with big data, business intelligence (BI), analytics, business performance management, business process management, and fact-based decision-making, but they are uncertain about how to best deploy them to create business value. In this book you will find both content and features that will help you plan and execute BI strategically.

Worthy of special mention is the treatment of big data and analytics. The hype around both topics is especially high, and it is easy to think that they are so new and different that they need to be treated in special ways. This book provides a clear understanding of the ways that big data and analytics both differ from the past but also the many ways that they are just a logical extension of what has come before. When viewed in this context, the strategic planning for BI and analytics in the world of big data is very similar to planning for BI in general.

If you need to think about BI (and all the related topics) strategically in your company, I?m confident that you will find this book to be very helpful. - Hugh Watson, Professor and C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia and Senior Editor, Business Intelligence Journal

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Steve Williams
Verlag: Oxford Elsevier LTD Mai 2016 (2016)
ISBN 10: 0128091983 ISBN 13: 9780128091982
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Buchbeschreibung Oxford Elsevier LTD Mai 2016, 2016. Taschenbuch. Buchzustand: Neu. 228x151x17 mm. Neuware - Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges. 217 pp. Englisch. Artikel-Nr. 9780128091982

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