Business Creativity and Innovation: Perspectives and Best Practices

Len Ferman

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Sprache: Englisch

Verlag: Cognella Academic Publishing, 2018

1516565401 / 9781516565405

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Artikelbeschreibung des Verkäufers

Watch a short video about the book created by the author here. Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems. Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer's needs, and the implementation of innovation processes and practices. Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making. The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit.…

Bestandsnummer des Verkäufers 00080840906

Titel
Business Creativity and Innovation: Perspectives and Best Practices
Autor
Len Ferman
Verlag
Cognella Academic Publishing
Erscheinungsjahr
2018
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1516565401
ISBN-13
9781516565405

World of Books (was SecondSale)

Montgomery, IL, USA

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AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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