In today's dynamic business landscape, aligning strategy with execution is critical. But how do you bridge the gap? This practical guide unlocks the power of business architecture, equipping you to design and implement solutions that deliver real-world results. Business architecture is an evolving professional discipline that is increasing in importance to organisations across the globe. Business Architecture delivers much needed clarity about business architecture and the business architect role. It provides practitioners with practical techniques and guidance to help them direct strategically aligned, customer centric and outcome focused change. This book is THE guide for all business architects and those that want to find more about this exciting and dynamic discipline, written by an expert team sharing a wealth of knowledge and practical experience.

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Jonathan Hunsley is the Service Development Director for Assist Knowledge Development. Jonathan has worked within the financial services and consultancy sectors and specialises in business architecture, business analysis and service design. He is a regular speaker at international conferences and contributed to the publications Business Analysis (4th Edition) and Business Analysis Techniques (3rd Edition). Jonathan was the chief architect of the A4Q Certified Service Designer Award. Debra Paul is the Chief Executive Officer of Assist Knowledge Development and is a Visiting Fellow at Henley Business School, University of Reading. She has worked in business analysis and transformation for over 30 years and is the editor and co-author of the best-selling BCS publications, Business Analysis, Agile and Business Analysis and Delivering Business Analysis: the BA Service Handbook. Debra is a regular speaker at business seminars and IS industry events and has delivered keynote presentations at numerous conferences. She was a founder member of the BA Manager Forum and the chief architect of the BCS Advanced International Diploma in B

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