No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Jason Falls

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Sprache: Englisch

Verlag: Pearson Education (US), 2011

0789748010 / 9780789748010

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Artikelbeschreibung des Verkäufers

The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business!Detailed techniques for increasing sales, profits, market share, and efficiencySpecific solutions for brand-building, customer service, R&D, and reputation managementFacts, statistics, real-world case studies, and rock-solid metricsStop hiding from social media--or treating it as if it?s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.  Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. ?Conversations? and ?communities? are wonderful, but they?re not enough. Get this book and get what you really want from social media: profits. Think social media?s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It?s where your customers are. And it ain?t going away. Does that suck? No. It doesn?t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And.wait for it.here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We?ll show you. And, yeah, we know how because we?ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You?re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You?ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You?ll figure out how to measure it. And then you?ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we?ll tell you what to do so that won?t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let?s go make some money.…

Bestandsnummer des Verkäufers 00098547647

Titel
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Autor
Jason Falls
Verlag
Pearson Education (US)
Erscheinungsjahr
2011
Zustand
Fair
Einband
Hardback
Sprache
Englisch
ISBN-10
0789748010
ISBN-13
9780789748010

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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