Inhaltsangabe
Essay from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.5, , language: English, abstract: Brand is not a new term for many of us. Whenever something has to be bought one looks for good stuff or good service provider. People who have capacity to pay little more for the same product look for Branded products or services. The word Brand is misunderstood as products or services which are better than the rest. There might be companies who are not Brands but have better product and services. But the market reach of Brands is more as they are constantly trying to reach us and leave an impression on us. So when you plan to buy some product or service, the first thing that comes in mind is Branded stuff. This is how Brands live with us in our minds and our lives. The term Brand is supposed to have roots back in 950 AD. A hot burned wooden stake has been first called "Brand" in 950 AD. 'To brand' means to 'make an indelible mark of ownership', especially with a hot stake or iron and this verb usage has been known since the Middle Ages and is clearly derived from the earlier name. Branding earlier was a marketing strategy to stay ahead in competition especially to differentiate among big players and small ones. Previously usage and quality of products and services were shown and communicated much more than they were worth of. When advertisement used to come for Vicks Action 500, a person was shown being troubled with cough and cold. Just taking one tablet of Vicks Action 500 cured him and he was happy. In current time advertisement strategy Other Reads by the Author The Trial of Hope (Amazon) An Alien Land (Kobo) 2 Moms (Kobo) Unfolding Disaster (Kobo) Walk to School (Kobo) 51 Points in Raising Awesome Kids (Kobo) Organic IT Infrastructure Planning and Implementation (Amazon) Grin Books Positive Employee Recruitment and Retention Vital for Organizations Digital India Mission. Implications on Social Inclusion and Digit
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Independent thinker and writer (Fiction and Non-Fiction) with almosteight years of diversified experience; Experienced in executing, tutoring and mentoring assignments across technical research and writing. An active researcher in Hi-Tech and upcoming computation technology domain. Significant work has been published in reputed International and National level journals. Authored articles for online publication, commercial magazines and academic books. More than 35 publications exists in journals, conferences, e-books and books. Author of "Organic IT Infrastructure Planning and Implementation" First book on Organic IT published by Laxmi Publication, New Delhi, India. Her other works include "Feasibility Study between Continuous Adaptive Risk and Trust Assessment and Organic Networks", "Prime Minister Narendra Modi's Leadership Style", "Digital India Mission: Implications on Social Inclusion and Digital Citizenship" and "Cloud: DDoS, Blockchain, Regulations, Compliance" published by Grin publishers available at www.grin.com. She is currently working on her two upcoming Novels. Dr. Manisha Kumari Deep has completed Graduation, Post-graduation and Doctorate of Philosophy from Birla Institute of Technology. She was awarded her Ph.D. in Technology in the year 2013. She has worked for Birla Institute of Technology and Symbiosis. Currently Director of Green Gyaanam, a Skill Development Centre and play school in Ranchi, Jharkhand. The institute is committed towards building skills of its motivated learners for better prospects and living. The play school is working towards molding the future of kids by encouraging social and environmental awareness along with academic learning. You can email her at greengyaanaminfo@gmail.com or follow her on twitter at https: //twitter.com/manisha_deep .
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