Neuware - Combine brand and experience into a single, exciting whole to drive growthThe Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone--or fading fast.In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.You'll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers:\* Strategies, techniques, and activities for teams to capture digital opportunities\* Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity\* Tactics to accelerate the customer's progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization's ability to marry brand and experience into one coherent and exciting package.

Bestandsnummer des Verk�ufers 9781119860341

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Bibliografische Details

Titel: Make Your Brand Matter : Experience-Driven Solutions to Capture Customers and Keep Them Loyal
Verlag: John Wiley & Sons Inc Aug 2022
Erscheinungsjahr: 2022
Sprache: Englisch
ISBN-10: 1119860342
ISBN-13: 9781119860341
Einband: Buch
Zustand: Neu

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Combine brand and experience into a single, exciting whole to drive growth

The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone―or fading fast.

In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.

You’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers:

Strategies, techniques, and activities for teams to capture digital opportunities
Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity
Tactics to accelerate the customer’s progression from evaluator to loyal advocate

Make Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization’s ability to marry brand and experience into one coherent and exciting package.

�ber die Autorin bzw. den Autor

STEVEN G. SOECHTIG has worked for several industry-leading brand and experience strategy firms throughout his career. He has served as CEO of Ogilvy Experience, as an Expert Partner at McKinsey & Company, and as a Managing Director at Deloitte Digital. In each role, Steve has been instrumental in the creation and expansion of the Digital Experience practice, working closely with marketing and digital leaders to shape their strategies and drive both top-line growth and unparalleled customer loyalty.

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