The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Laidler-Kylander, Nathalie; Stenzel, Julia Shepard
ISBN 10: 111855583X ISBN 13: 9781118555835
Verlag: Jossey-Bass, 2013
Gebraucht
Hardcover
Verkäufer
ThriftBooks-Phoenix, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 14. Mai 2010
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G111855583XI4N00
Inhaltsangabe:
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Über die Autorin bzw. den Autor:
NATHALIE LAIDLER-KYLANDER teaches graduate level and executive education courses in management, leadership, and marketing at Harvard’s Kennedy School and Tufts’ Fletcher School. She has been researching and writing about nonprofit brands for over a decade.
JULIA SHEPARD STENZEL is a consultant who works with nonprofits on strategy and management systems. She is also an active nonprofit board member.
For more information, please visit www.nonprofitbrandidea.com
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: The Brand Idea: Managing Nonprofit Brands ...
Verlag: Jossey-Bass
Erscheinungsdatum: 2013
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket