Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Wiley, 2011
- Hardcover
- Gebraucht
Anbieter: Wonder Book, Frederick, MD, USAWonder Book
Verkäufer:in bei ZVAB seit 1. November 1997
Zustand: Gebraucht - Gut
EUR 7,14
Artikelbeschreibung des Verkäufers
Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Bestandsnummer des Verkäufers H11J-00573
- Titel
- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Autor
- Dooley, Roger
- Verlag
- Wiley
- Erscheinungsjahr
- 2011
- Zustand
- Very Good
- Schutzumschlag
- Schutzumschlag
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 1118113365
- ISBN-13
- 9781118113363
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
- Discover ways for brands and products to form emotional bonds with customers
- Includes ideas for small businesses and non-profits
- Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
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Über die Autorin bzw. den Autor
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics.??An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.
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