Most people think accountants speak a foreign language. Financial statements, financial analysis and control, break-even analysis, profit improvement, securing the right type of funding and buying and selling a business are all clearly explained and simplified in The Bottom Line. Expert advice is given through:
* frequently asked financial questions
* short, easy to read and understandable sections
* case studies providing insights into what other businesses have done and why it worked for them.
Paul Barrow is a non-executive director for several companies and was group finance director for an AIM-listed multimedia/software company, but his driving passion is in breaking down the mystery that surrounds the language of finance. His book The Best-Laid Business Plans is also published by Virgin.