Blockchain Technology and Applications for Digital Marketing

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Über die Autorinnen und Autoren: Rohit Bansal is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 15 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 25 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar’s Press, Germany etc. In addition to, Dr. Rohit has published 140 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 125 national and international peer reviewed journals. He has acted as session chair in many international conferences.

Pacha Malyadri obtained Doctorate in Commerce in 1991 from Sri Venkateswara University. He rendered services in Government with 33 years of experience in Teaching, Research, Administration, Training, and consultancy. A prolific writer; Dr. Malyadri has authored 6 Books and 144 Research papers. He is a Peer Team member/Assessor, NAAC.. He is on the International Editorial advisory boards as a Member of 355 International Peer-reviewed journals. He carried out two Major Research Projects sponsored by the UGC, New Delhi. Under his guidance 13 Ph.D.’s and 14 M.Phil.’s are awarded. Dr. Malyadri served as Principal for more than a decade in affiliated colleges of Osmania University and Rayalaseema University and also served as Director (Research & Development) in a JNTUH affiliated Engineering College. He got an award of Senior Fellowship from ICSSR, New Delhi. He is also serving as Inspecting Authorities (IAs) appointed by the Ministry of Minority Affairs, Govt. of India to conduct inspections of the NGOs/Institutions/Skill Development Centre across the country. Dr. Malyadri is a State level Best Teacher awardee in the year 2008, honored by the Government of Andhra Pradesh.

Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.

Asif Pervez is working as an Assistant Professor (management) in the Centre for Distance and Online Education, Jamia Millia Islamia. He got MBA (FM) and Ph.D from Department of Commerce, Aligarh Muslim University Aligarh. His research and teaching interest includes finance, Banking, Investment and Blockchain technology among others. He has published several papers in journals of repute. He has presented papers in various national and international conferences. Before joining the Centre for Distance and Online Education, JMI, he has Pursued Post doctorate (UGC) and has served in Department of Commerce and Women’s College, AMU as Guest faculty.