AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0 : Case Studies and Analysis

The book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry. This comprehensive work studies, with practical examples, how cutting-edge technologies of Industry 4.0 are transforming luxury industry into a high-touch, hyper-personalized metaverse. It explains how these technologies can be used to improve customer experience and operational efficiency in areas such as guest interaction, supply chain management, payment processing, and virtual stores. The book also discusses the conditions that can promote sustainable development in the hospitality industry using Industry 4.0 technologies.

• Provides an innovative perspective by blending high-tech trends like AI, blockchain, and metaverse with traditional wellness practices
• Emphasis on ethical considerations and potential risks associated with the use of these technologies, providing a balanced perspective on their impact
• Includes case studies and practical examples on how businesses can use AI, blockchain, and the metaverse to improve customer experiences and operational efficiency
• Explores how the hospitality industry can embrace Industry 4.0 technologies to improve its operations, enhance customer experiences, and contribute to sustainable development
• Provides a roadmap for companies looking to implement these technologies, highlighting potential benefits and pitfalls of each approach

This reference book is for scholars and professionals in computer science who are interested in studying the effect of AI, blockchain, and metaverse in hospitality and tourism industry.

Adel Ben Youssef
Professor University Côte d’Azur (GREDEG-CNRS) & Economic Research Forum Google scholar
https://scholar.google.com.vn/citations?user=6iwfKBcAAAAJ&hl=en
https://orcid.org/0000-0002-8396-001X

Adel Ben Youssef is Associate Professor at the University Côte d’Azur and has a PhD from The University of Nice Sophia-Antipolis. He worked for University Paris Sud and the EDHEC Business School before joining the University of Nice. Ben Youssef has coordinated several research projects in multilingual and multicultural setting for the African Development Bank, the European Commission, several French ministries, the Economic Research Forum Cairo, and UNDP. Ben Youssef has published more than 60 academic papers in different fields such as digital economics, industrial economics, environmental and resources economics. His publications appear in World Development, Environmental and Resources Economics, Energy Economics, Technological Forecasting and Structural Change, Journal of Agriculture and Food Industrial Organization, Energy Policy, Energy and Development Economics, Oxford Development Studies, Middle East Development Journal, Economics Bulletin, Journal of Applied Business Research, European Journal of Industrial Economics and Policy, among others.

Pushan Kumar Dutta
Assistant Professor Grade III, Amity School of Engineering and Technology, Amity University,
Kolkata, India
E-Mail: pkdutta@kol.amity.edu
Google Scholar Link: https://scholar.google.com/citations?hl=en&user=VoTEU o0AAAAJ

Pushan Kumar Dutta is a distinguished assistant professor in Grade III at Amity University Kolkata, specializing in electronics and communication engineering. He holds a PhD from Jadavpur University and completed a postdoctorate with a scholarship from the Erasmus Mundus Association at the University of Oradea, Romania. Dutta has an extensive research background with diverse interests, including data mining, AI, edge computing, predictive analytics, earthquake precursor study, and more. As an accomplished editor, he has edited multiple books for reputable publishers such as IET, IGI Global, De Gruyter CRC Press Elsevier, and Springer. He has also authored numerous book chapters and serves as a reviewer for renowned publishers like Springer, Wiley, CRC, Apple Academic Press, Taylor & Francis. Dutta’s contributions to academia include over 42 articles published in Scopus- indexed journals along with several IEEE Xplore articles and Springer Lecture Notes publications in 2023 alone. His expertise is recognized globally through keynote speeches delivered at international events like the Data Science Europe Summit. In addition to his academic pursuits, Dutta actively mentors students and coordinates sports and innovation competitions at Amity University Kolkata. He teaches classes on Internet of Things (IoT), robotics, and engineering while being involved in various technical programming committees for prestigious conferences worldwide. Furthermore, his achievements include receiving the ATAL NITI Aayog Mentor of Change recognition from National Institution for Transforming India (NITI) Aayog. Under his guidance, a group won the Best Presentation Award worth $1000 during the Tech Connections session held by Johnson Controls. Dutta’s passion for education is evident through his copyright entitled “Innovative Digital Teaching and Learning for Professional Readiness”. He has an H-index of 13 and 768 citations to date. He continues to make significant contributions to the field of electronics and communication engineering.

Ruchi Doshi
PhD, IEEE Senior Member Founder Chair, IEEE Women in Engineering (WIE) Liberia
Associate Professor and Research Supervisor, Department of CSE Universidad Azteca, Mexico
Email: ruchi.doshi@univ-azteca.edu; doshiruchi18@gmail.com
Google Scholar Link: https://scholar.google.com.sg/citations?user=lYhmZdEAA AAJ&hl=en&oi=ao

Ruchi Doshi has more than 16 years of academic, research, and software development experience in Asia, Europe, and Africa. Currently she is working as Research Supervisor and Associate Professor at the Azteca University, Mexico, and Adjunct Professor at the Jyoti Vidyapeeth Women’s University, Rajasthan, India. She worked at the BlueCrest University College, Liberia, Africa; BlueCrest University College, Ghana, Africa; Amity University, India; Trimax IT Infrastructure & Services, India. She is interested in the field of machine learning and cloud computing framework development. She has published research papers in peer-reviewed international journals and conferences; three Indian patents; three books on cloud computing, machine learning, mobile cloud computing, intelligent IoT systems for big data analysis, and mobile application development. She is reviewer, advisor, ambassador, and editorial board member of various reputed international journals and conferences with IEEE, Springer, and Elsevier. She is an active member in organizing many international seminars, workshops, and conferences. She is nominated by IEEE Headquarter, USA, for the Chair of Women in Engineering (WIE) position in Liberia,West Africa.

Manohar Sajnani
Editor-in-Chief―Amity Research Journal of Tourism, Aviation and Hospitality (ARJTAH), Dean Faculty
of Hospitality & Tourism, Director, Amity Institute of Travel & Tourism, Amity University Uttar
Pradesh, Noida, Mentor, Amity Scholl of Film and Drama & Amity School of Communication, Amity
University Uttar Pradesh, Noida, India
Email: msajnani@amity.edu
Google Scholar Link: https://scholar.google.com.sg/citations?user=dPoBjaYAA AAJ&hl=en&oi=ao

Manohar Sajnani is a celebrated professional with more than 30 years of teaching and industry experience, and is a destination marketing and tourism management expert with specialization in information communication technologies in tourism and hospitality industry. His research areas are interdisciplinary, cutting across several disciplines, including people management and tourism business laws, creating value for both travel organizations and the end users. He is a consultant, scholar, distinguished academician, and a thought leader in true sense, who is known for his passion to bring practical orientation to academics in tourism and hospitality across different levels of education. He is researching, lecturing, advising, and consulting tourism and hospitality organizations, and his books and publications are referred widely by all sections of tourism and hospitality industry. He is known for engaging audience during his keynote presentations and deliberations at seminars and conferences globally. As a member of PATA (Education & Training Committee) as well as Think Tank World Tourism Forum―Lucerne, Switzerland―he has constructively contributed, and his dynamic engagement continues toward the betterment of members of all related communities and stakeholders.