Titel: The "Billboard" Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies
Verlag: Watson-Guptill Pubns
Erscheinungsjahr: 1997
Sprache: Englisch
ISBN-10: 0823076261
ISBN-13: 9780823076260
Einband: Paperback
Zustand: Very Good
Gewicht: 295 Gramm

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This revised edition contains information on strategies for staging compelling publicity campaigns, techniques for writing successful press releases, advice on utilizing desktop publishing and CD technology, and a recommended reading list of related source material.

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Sound strategies for successful music publicity are a critical element in the success of any artist's musical career. Good publicists know how to get media coverage to keep their clients in the public eye as well as in the minds of important industry figures.

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