What's the Big Idea: Creating and Capitalizing on the Best Management Thinking

Change management. Reengineering. Knowledge management. Major new management ideas are thrown at today’s companies with increasing frequency-and each comes with evangelizing gurus and eager-to-assist implementation consultants. Only a handful of these ideas will be a good fit for your organization. Choose the right idea at the right time and your company can become more efficient, more effective, and more innovative. Choose the wrong one-or jump on the right bandwagon too late-and your company could fall hopelessly behind.

Thomas H. Davenport and Laurence Prusak say that some managers have found ways to improve their odds of success in the risky but essential game of idea management. In What’s the Big Idearight ideas into action.

Drawing from decades of consulting, academic, and business experience and from their novel study of more than 100 of these critical change leaders, What’s the Big Idea? offers tools and frameworks for:

Davenport and Prusak prove that there are no faddish management ideas-only faddish ways of adopting them. Encouraging managers to embrace the power of ideas while avoiding the hype that often accompanies them, this pragmatic guide shows how passion and reason combine to build innovative companies.