Beyond Sizzle: The Next Evolution of Branding

Mona Amodeo

9 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Maven House Press, 2018

1938548159 / 9781938548154

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Softcover

Zustand: Gebraucht - Befriedigend

EUR 17,92

 Versand gratis 
Versand innerhalb von USA

Anzahl: 2 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

A playbook for building brands that matter - to customers, employees, and the world More and more, organizations are judged not just for the quality and price of their products but for who they are. A critical mass of customers now expect a business to a force for good. Beyond Sizzle introduces a fundamentally different approach to branding - Whole Systems Branding from the Core(R) - that brings together the best practices of change management, marketing communications, and branding to provide an actionable process for aligning the purpose, performance, and perception of organizations. Readers are provided with a workable framework they can use to transform their organizations into brands that matter - organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities - in turn, creating a better world for us all. Ultimately, these organizations prosper because people value and trust them. The book also offers insights and case studies from leaders of thriving values-based businesses who share their secrets to success and how they keep up their momentum. The central case study of the book features billion-dollar global flooring manufacturer Interface, Inc., and offers a powerful lesson for readers - you don't need to choose between profit and responsibility, you can have both. Interface shows that a company can change, that becoming a socially responsible business is not only the right thing to do, it's the smart thing to do, impacting everything that ultimately drives the company's bottom line: employee engagement, pride, commitment, innovation, and customer acceptance. The ultimate value of this book is the insight and instruction it provides into how to build an organization's reputation that ensures long-term prosperity.…

Bestandsnummer des Verkäufers 00101439374

Titel
Beyond Sizzle: The Next Evolution of Branding
Autor
Mona Amodeo
Verlag
Maven House Press
Erscheinungsjahr
2018
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1938548159
ISBN-13
9781938548154

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,76
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

SBYB, Inc.

900 Knell Rd
Montgomery, IL USA 60538